Manufaktura awarded for the Museum of Factory

Manufaktura received prestigious award „Gold Maxi Award”. World class specialist from the International Council of Shopping Centres has chosen cultural-retail- entertainment centre from Łódź in the category Community Relations for Museum of the Factory. Interactive exhibitions, competitions, weekend workshops for children, computer games tournament – these and many other attractions does not join the Museum with dusted and uninteresting exhibitions.

Maxi Award is the international reward that is granted from 1972 to those shopping centers, that are distinguished because of spectacular marketing programs during last year. Competition is organized by International Council of Shopping Centres (ICSC) in Hollywood, Florida. Companies could receive award in 9 categories i.e. Public Relations, Visual Merchandising i Business to Business.

Museum of the Factory received award for a dialogue with its surroundings and creation of the positive relations with the local community. This is not the first such prestigious award that was grantem to the Museum. Last year Museum was granted with Gold Solal Marketing Award while in 2007 Mesum of Factory was appreciated by in “Złote Spinacze” (“Gold Clips”) competition in the category Public Affairs & Lobbing.

Museum of the Factory is the next – after Museum of the Museum of Warsaw Uprising – Project of the acknowledged artist, Mirosław Nizio. Modern, multimedia exhibition present history of Izrael Poznański’s mills manufacturing cotton fabrics from the moment of opening in XIX century till the last revitalization of the factory buildings. In the Museum one can observe how 100-year-old looms work and one can discovers mysteries of the production of cotton fabrics. Part of the exhibition is devoted to the everyday work and life of the workers of the postwar Poltex manufacturing plant. Except the permanent exhibition Museum also prepares temporary exhibitions showing the history of the factory from the times of splendor of Izrael Poznański’s empire will modern times. Linking tradition with modernity, history with virtual reality distinguish Museum of the Factory not only in the region and in the country but also in the world.